Based off the trusted and proven Gulp! formula, Gulp! Gel contains the ultimate bite-triggering taste for fish, refined over 30 years of continuous research and development into fish feeding stimulants by Berkley. To satisfy the angler demand for Gulp! Gel, this year Berkley is introducing a larger 80ml tube so you have more of the secret formula to apply to soft, hard or metal baits.

-Easy to apply
-Use our Gulp! scent on all of our lures
-Maximize your catch rate