Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

-Unique segmented body for more vibration and swimming action
-More surface area for better scent dispersion
-Lifelike body/color detail and 3D red eyes
-Exclusive PowerBait scent and flavor